Andrii Dobrovolskyi, Cosmobet beneficiary of Neuralink LLC, sees the modern transformation of the iGaming industry not just as a technical update, but as a complete change in the paradigm of interaction with the audience. Focusing on international trends, the sector is faced with the need to review traditional interaction models, replacing them with algorithmic solutions. Cosmobet is watching how Big Data technologies and neural networks transform the industry, where instead of standard interfaces, a living ecosystem appears, capable of adapting to every click, every choice and every expectation of the user.
But what is behind this personalization? Let’s take a closer look at how exactly the technologies mentioned in global analytical reports are integrated into a Ukrainian product and whether it is realistic to build a system that anticipates user requests even before they are formulated.
How Andrii Dobrovolskyi assesses the role of AI in the personalization of iGaming products in 2026
According to Andrii Dobrovolskyi, 2026 was marked by the transition of artificial intelligence from the category of auxiliary tools to the status of a core technology that determines the competitiveness of iGaming platforms. The main emphasis is shifting from mass marketing to the concept of hyper-personalization. This is an approach in which the system analyzes huge data sets (Big Data) in real time to adapt the interface and functionality to a specific user.
The expert notes that in Cosmobet, the integration of AI algorithms allows us to move away from static offers. Instead, dynamic models are being implemented that take into account gaming preferences, frequency of visits and even the pace of the game. This approach corresponds to global trends recorded in NuxGame reports, where personalization is considered the main tool for increasing audience loyalty and at the same time ensuring the principles of Responsible Gambling.
Examples of AI personalization implementation:
- Adaptive interfaces. AI analyzes which game categories a user chooses more often and automatically forms the main page, displaying the most relevant content;
- Individual loyalty systems. For example, if a player prefers certain mechanics or tournaments, the system offers incentives in these segments;
- Responsible Gaming. AI identifies changes in user behavior that may indicate a loss of control over the game;
- Intelligent recommendations. The use of filtering (similar to Netflix or Spotify) allows you to offer new content based on the experience of players with similar behavior patterns.
As a result, the question arises: will such integration of neural networks become a new unspoken standard, without which it is impossible to imagine a modern platform? Based on the global vectors transmitted by NuxGame, we can assume that the industry is moving towards a format where technologies do not just entertain, but create a protected and predictable environment. How this balance between algorithmic accuracy and human experience will affect the market in the long term, time will tell, but it is already clear that personalization is becoming the foundation on which the modern digital ethics of operator-client relationships are built.
The impact of mobile technologies
Today, it is difficult to ignore the fact that the center of gravity of the industry has finally shifted to smartphones. For Andrii Dobrovolskyi, mobile technologies are no longer just a convenient addition to the desktop version, but the primary environment where the customer experience is formed. According to industry reports, more than 80% of online casino users now choose mobile devices to access games. Can mobility be considered only a technical characteristic in such circumstances? It is probably a question of brand survival in the market, where the availability of the game “here and now” dictates the rules of the game.
At Cosmobet, the integration of mobile solutions is considered in connection with the development of personalized digital mechanics. According to industry estimates, mobile gaming generates about 65% of the total market revenue, and the implementation of mobile-first approaches can positively affect the economic performance of platforms. But what challenges does this pose to developers when every movement on the screen becomes data for artificial intelligence?
- Mobility;
- Speed;
- Resource optimization;
- Progressive solutions.
Can we say that the mobile device has become the main source of data for AI? Andrii Dobrovolskyi emphasizes that it is mobile behavior that gives neural networks the most accurate material for personalization.
Cosmobet experience in the balance of personalization and responsibility
One can imagine a system that does not simply analyze preferences, but tries to determine the moment when the user should take a break. At Cosmobet (LLC «Neuralink «), artificial intelligence is viewed as a kind of digital navigator, working with thousands of signals in real time. In case of recording anomalous behavior (for example, chaotic change of strategy after unsuccessful sessions), the system focuses on an intelligent, rather than aggressive reaction.
What this might look like in practice:
- Soft reminder format;
- Lobby adaptability;
- Analytical limits.
Today, in the iGaming environment, there is an increasingly frequent discussion about whether a strategic bet on long-term customer relationships can outweigh the desire to get an instant result. Andrii Dobrovolskyi focuses his attention on the fact that the formation of a safe and ethical environment, devoid of aggressive marketing traps, can be a key factor in brand sustainability. This is not idealism, but a pragmatic approach to business, where keeping the user within the framework of responsible gaming is more profitable than short-term but risky activity.
